Learning from Las Vegas

Venturi and Scott Brown argue, in this influential book, that the architecture of Las Vegas is highly effective because it communicates by way of flamboyant (and informative) signs rather than by the shapes of its buildings. Most of the buildings, they point out, are decorated sheds. And they draw attention to similar buildings throughout the history of architecture. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.